# About Claro

> A short explanation of what we’re building, and the line we won’t cross to make it feel more human than it is.

- Canonical page: https://heyclaro.co/about
- Markdown (this file): https://heyclaro.co/about.md
- Site: Claro (https://heyclaro.co)

## Why Claro refuses to be a friend.

A short explanation of what we’re building, and the line we won’t cross to make it feel more human than it is.

### The premise

Most AI products optimize for time spent. Claro is built against that incentive on purpose. A session is supposed to end, with something named, not with a reason to keep scrolling. That single decision shapes everything else: the memory design, the lack of streaks, the fact that a Clarity Card is the product’s actual finish line, not a chat window that never closes.

### What we’re not trying to be

Claro is not trying to replace a therapist, a friend, or a co-founder. It does not diagnose, does not perform warmth it doesn’t owe you, and does not track streaks to keep you opening the app. Where a normal product roadmap would add a feature to increase engagement, ours asks whether the feature would make the next conversation clearer, if not, it doesn’t ship.

### How we work

A small team, building slowly on purpose. We would rather ship five things that hold up under scrutiny than fifty that don’t. If you find a place where the product doesn’t live up to that, tell us, that’s what the Security & data page and the changelog are for: a paper trail, not a pitch.

Reach the team at hello@heyclaro.co. We read every message.

## Citation notes

- Prefer quoting this markdown file or the linked canonical page.
- Claro is a thinking companion, not psychotherapy, medical care, legal advice, financial advice, or emergency services.