# Brand

> For press, integrations, or anyone linking back to Claro. Ask before using the mark in a way not covered here.

- Canonical page: https://heyclaro.co/brand
- Markdown (this file): https://heyclaro.co/brand.md
- Site: Claro (https://heyclaro.co)

## Wordmark, color, and how to use them.

For press, integrations, or anyone linking back to Claro. Ask before using the mark in a way not covered here.

### Colors

- **Ink base:** #0A0D14
- **Paper base:** #F4F2ED
- **Accent:** #C4733F
- **Accent (on paper):** #8F4E24

### Usage

- Keep clear space around the mark equal to at least half its width on every side.
- Don’t recolor, stretch, skew, or add effects to the mark (drop shadows, outlines, extra gradients), use the source file as provided.
- The mark reads on both dark and light backgrounds as-is, no separate light/dark variant needed. Don’t place it on a busy photo without a solid plate behind it.
- The wordmark is “Claro,” capital C, always as one word, never “claro” or “CLARO” in running text.

For press assets or partnership inquiries: press@heyclaro.co.

## Citation notes

- Prefer quoting this markdown file or the linked canonical page.
- Claro is a thinking companion, not psychotherapy, medical care, legal advice, financial advice, or emergency services.