Brand

Wordmark, color, and how to use them.

For press, integrations, or anyone linking back to Claro. Ask before using the mark in a way not covered here.

ClaroClaro
ClaroClaro

Color

Ink base#0A0D14
Paper base#F4F2ED
Accent#C4733F
Accent (on paper)#8F4E24

Usage

  • Keep clear space around the mark equal to at least half its width on every side.
  • Don’t recolor, stretch, skew, or add effects to the mark (drop shadows, outlines, extra gradients), use the source file as provided.
  • The mark reads on both dark and light backgrounds as-is, no separate light/dark variant needed. Don’t place it on a busy photo without a solid plate behind it.
  • The wordmark is “Claro,” capital C, always as one word, never “claro” or “CLARO” in running text.

For press assets or partnership inquiries: press@heyclaro.co.